Dec 18, 2020
Jefferson Darrell is an accomplished marketing communications and change management professional with more than 15 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. He is highly effective in stakeholder relations, negotiating, conceiving, and cultivating mutually beneficial partnerships. Having worked on numerous integrated marketing campaigns on both the agency and client-side, Jefferson brings a broad understanding of the entire marketing mix to every project.
In the DEI (diversity, equity, inclusion) space, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and he represented the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC). Jefferson has been an active participant in diversity & inclusion conferences including Progress Together for the Ontario Public Service and Canada’s first ever White Privilege Global Conference at Ryerson University. He was also instrumental in organizing the Science Centre’s involvement in the world’s first Pride in STEM Day on July 5, 2018. Jefferson’s change management project with the Black Coalition for AIDS Prevention (Black CAP) resulted in increased revenue opportunities for the non-profit charity by diversifying the organization’s fundraising and development committee.
Jefferson has delivered numerous presentations and keynote addresses about the importance of DEI including: a presentation at the inaugural IDEA (Inclusivity, Diversity and Equity in Advertising) Summit for the Institute of Communications Agencies (ICA), a national webinar for CASC titled “Diversity in STEM (science, technology, engineering, math): What can we learn from Wonder Woman,” and delivering the keynote address about Diversity in Public Relations for Humber College in 2018. He has participated in myriad panel discussions about diversity and inclusion including: “How to cultivate inclusive workplace cultures” at the IDEA Summit and “Diversity in Public Relations” at the 2018 Global PR Summit.
Jefferson earned a Bachelor of Applied Science Degree in Chemical Engineering from the University of Waterloo, a Public Relations Honours Certificate from Humber College, and is a change management, leadership and inclusion graduate from Centennial College and the Canadian Centre for Diversity & Inclusion (CCDI) and working towards the Canadian Certified Inclusion Professional (CCIP™) designation.
[00:01 – 03:25] Opening Segment
[03:26 – 06:01] Wellness Tip of the Week
[06:02 – 21:26] Who is Jefferson Darrell?
[21:27 – 28:17] The Breakfast Culture Inside Scoop
[28:18 – 45:04] Diversity, Equity, and Inclusion
[45:05 – 50:15] The Manifestation Segment
[50:16 – 52:40] Closing Segment
“At the end of the day, what I’m trying to impart to people and my clients, is empathy.” – Jefferson Darrell
“I try to live by my word. It’s not easy all the time.” – Jefferson Darrell
Connect with Jefferson and Breakfast Culture at https://www.breakfastculture.ca/.
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